Nordic advertising market

First half of 2025

In the first half of 2025, Nordic advertising investments amounted to over 5,1 billion EUR.

The Swedish, Norwegian and Danish markets all rebounded in 2024 after a weak 2023, now the positive growth for these three markets continues in the first half of 2025.

The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2020 - 2025 June. 34 pages. In English. Get it here