The Nordic Advertising Market 2025 is now available from IRM. In 2025 Nordic advertising investments amounted to 10,6 billion Euro, an increase of 5,0% with current exchange rates applied. When adjusted for exchange rate effects, growth amounted to 3,7%.
The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2021 - 2025. 34 pages. In English. Get it here.