IAB Ireland has chosen IRM, the Institute for Advertising and Media Statistics, as the new supplier of the yearly digital advertising spend report in Ireland. IAB Ireland and IRM are co-operating to secure a solid, reliable and longterm reporting for the digital advertising market.
‘IRM has been working with IAB Europe for over a decade, mainly in the context of IAB Europe’s Adex Benchmark Study, which aggregates all national Adspend studies across Europe and has a long history of producing quality reports on digital adspends in European markets, We are delighted to have appointed IRM as our partner given the IRM team’s unique deep subject matter expertise in advertising markets matched with their expert statistical knowledge.’ commented Suzanne McElligott CEO of IAB Ireland.